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AI lead-qualification agent

A qualifier that talks to every new lead in the first minute, asks the questions your reps would, and only wakes a human for the ones worth their time.

The scenario

Marketing sends a wave of leads and most of them are tyre-kickers, but the two that matter look identical in the inbox until someone spends 20 minutes each finding out. Reps burn their day on unqualified chats, the good leads wait, and by the time a human replies the buying intent has cooled.

How SMS-24 handles it

SMS-24 greets every new lead instantly on WhatsApp and Telegram, asks your qualifying questions (budget, timeline, use case — whatever you define), and writes a structured, scored record straight into your CRM over MCP. Hot leads get flagged and handed to a rep with the transcript; the rest get a helpful answer and a nurture path, not a hard sell. It answers in the lead’s language and always discloses that it is an AI.

What it can (and can’t) do

An honest capability list — no autonomy theatre:

CRM & tools (MCP / function calling)

Connect your CRM, calendar or order system once and the agent uses it live. SMS-24 speaks the Model Context Protocol (MCP), so any tool you already expose as an MCP server becomes a function the agent can call mid-conversation — look up an order, check availability, create a ticket — and read the result back to the customer in their language. No bespoke glue code per integration.

Pricing

Plans start at €29/month. You bring your own LLM key (OpenAI, Anthropic or Gemini), so you pay your provider directly with no markup from us. Voice minutes and messenger accounts scale with the tier.

Start free   See the Telegram AI agent

FAQ

Can I set my own qualifying questions?

Yes. You define the questions and the scoring rules in the persona; the agent asks them naturally in conversation rather than as a rigid form.

Where do qualified leads go?

Straight into your CRM as a structured, scored record over MCP, with the full transcript attached so the rep has context before the first human message.

Does it push people who are not ready?

No. Unqualified leads get a genuine answer and a nurture path, not pressure — which keeps your brand and their inbox clean.

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